Резюме: Business consultant, business development (Рівне)

Досвід роботи

• Strategy and Business Development Director dentsu Ukraine <ul><li>Advised senior stakeholders on growth strategy, business model optimization, and KPI frameworks to drive sustainable revenue and margin improvement.</li><li>Identified and assessed new market entry, diversification, and partnership opportunities through market, competitive, and financial analysis.</li><li>Designed and delivered data-driven, non-standard solutions addressing complex business challenges across marketing, technology, and operations.</li><li>Conducted startup and vendor due diligence, including commercial evaluation and integration planning.</li><li>Supported end-to-end business development efforts: opportunity origination, proposal development, pitching, and client onboarding.</li><li>Collaborated with cross-functional teams to translate strategic recommendations into scalable execution and measurable outcomes.</li></ul>
• Strategic and Business Intelligence Expert Kantar <ul><li>Development of the business analysis direction</li><li>Business Consulting: use data analytics to make real-time adjustments and optimizations to improve campaign effectiveness, find new sources of business.</li><li>Develop comprehensive and data-driven media strategies that align with clients' overall marketing plans.</li><li>Stay up-to-date with industry trends, emerging technologies, and innovations in media and advertising.</li></ul>
• Strategic and Client Service Director razom communications <p>I. Managing the process of strategic product developing for current clients and NB, client service</p>
  <ul><li>day to day communication with the clients, developing and providing products and solution due to client’s requests</li><li>coordination work of internal departments and contractors of the company to achieve results</li><li>creating and presentation media and communication strategies for clients both local and international</li><li>control / implementation of strategies for network / local client (IDS Borjomi, Metro Cash and Carry, monobank, LEGO, Carlsberg, Unilever, Lantmannen, Watsons, Turkish Airlines, OTP, Arterium, etc)</li></ul>
  <p>II. Development of new products /approaches/instruments</p>
  <ul><li>campaign optimization, automation of processes in the analysis of indicators of placement quality </li><li>approaches in using Big Data to build segments and launch targeted campaigns through DMP</li><li>development of planning instruments </li><li>creating the tools for assessing business KPIs</li></ul>
  <p><strong>ACHIEVEMENTS: </strong>3 Effie Ukraine award (monobank), TOP 3 agencies by billing (from 11th place to 3d), development of econometric models for other countries/markets</p>
• Strategic researcher Performics, Publicis One <ul><li> evaluating of business KPIs, creating models for evaluation and forecasting KPIs, econometrics</li><li>analysis of marketing research results and their visualization</li></ul>